Innovating Energy Technology as a Force For Social Good
Fuji SMBE is a leading Electrical System Integrator (Power) specialising in combining different electrical systems and components such as devices, sensors and other operational equipment to form a functional, seamless-working and efficient system solutions.
From grid power transmission & distribution networks to renewable energies and energy storage, Fuji SMBE provides comprehensive power and thermal energy solutions tailored for electricity-challenged areas and green initiatives.
We take on the overall responsibility of the entire process beginning from (a) initial power system network analysis and planning, (b) modelling validation and engineering through testing and application, to (c) final commissioning and overall system maintenance. This approach ensures a sustainable and continued performance of the integrated systems.
We also collaborate with a variety of pre-qualified vendors with different solution sets namely AMSC, Natron Energy and Streamer to execute and deliver optimised solutions that meet the needs of our valued customers.
Fuji SMBE Energy and Environment Businesses: Toward Achieving a Decarbonised Society
Fuji SMBE leverages its expertise in energy-efficient solutions and low-voltage switchgear systems to support the global transition toward a decarbonised society. By providing innovative technologies such as power management systems, metering, and power quality solutions, the company ensures sustainable energy use across residential, industrial, and commercial applications. These efforts align with its mission to lead markets while promoting environmental sustainability and economic growth. Fuji SMBE emphasises efficiency across the energy value chain, aiming to reduce CO2 emissions while driving operational savings for its clients.
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SMB Electric Pte Ltd was subsequently incorporated to manage all switchgear-related business and privatised after the acquisition of its parent company by Osaki Electric Co., Ltd in 2012. The Company was eventually acquired by Fuji Electric Co., Ltd in end-2014 and renamed as Fuji SMBE Pte Ltd. Today, Fuji SMBE remains the leader and specialist in electrical power distribution systems.
Over the years, Fuji SMBE has grown from strength to strength in both size and revenue. The Company now has 3 fully-equipped plants in Singapore, as well several offices and manufacturing facilities in overseas markets in Malaysia, Australia, Indonesia, and Thailand. These overseas subsidiaries manufacture and assemble switchgear to service the demands of their respective local markets.
Vision
To be an inclusive corporation which values and takes care of its employees so that they can in turn provide for their loved ones, and empower them to achieve their dreams.
Mission
To be the leader in all the markets that we operate in, sustained by five core pillars in People Development, Design & Technology, Efficient Production & Quality Control, Cost Consciousness, and Market Engagement.
Slogan
To be enthusiastic, ambitious and sensitive.
At Fuji SMBE, we pledge to be responsible corporate citizens in the global community, striving to strengthen the trust we share with our customers, partners, and the communities we serve.
Contribute to prosperity
Encourage creativity
Seek harmony with the environment
Our Management Team
Strategic Leadership for a Smarter Tomorrow
Meet our Management Team, a group of dedicated professionals with diverse expertise and a shared commitment to excellence. Together, they drive our vision, foster innovation, and ensure that we deliver the highest quality products and services.
Mr. Lawrence Lee
Mr. Lawrence Lee
Mr. Tang Yoon Pheng
Mr. Tang Yoon Pheng
- Director, Fuji SMBE Industries Pte Ltd
Mr. Ivan Lim
Mr. Ivan Lim
- Director, Fuji SMBE (Thailand) Co. Ltd
- Director, PT Fuji SMBE Indonesia
Mr. Dennis Tan
Mr. Dennis Tan
- Director, Fuji SMBE Industries Pte Ltd
Mr. James Soh
Mr. James Soh
- Director, Fuji SMBE Technology Pte Ltd
Mr. Jasper Lim
Mr. Jasper Lim
- Director, Fuji Bridex Pte Ltd
- Director, Fuji SMBE Harwal Pty Ltd
- Director, Fuji SMBE Macquarie Pty Ltd
Ms. Sow Chin Jin
Ms. Sow Chin Jin
& Admin
Mr. Terry Schweickle
Mr. Terry Schweickle
Mr. Peter Silsby
Mr. Peter Silsby
Mr. Tan Meng Hwee
Mr. Tan Meng Hwee
Mr. Javy Kam
Mr. Javy Kam
Mr. Ravi Duangprasert
Mr. Ravi Duangprasert
Mr. Suroso
Mr. Suroso
Our Management Team
Strategic Leadership for a Smarter Tomorrow
Meet our Management Team, a group of dedicated professionals with diverse expertise and a shared commitment to excellence. Together, they drive our vision, foster innovation, and ensure that we deliver the highest quality products and services.
Mr. Lawrence Lee
Mr. Lawrence Lee
Mr. Tang Yoon Pheng
Mr. Tang Yoon Pheng
- Director, Fuji SMBE Industries Pte Ltd
Mr. Jasper Lim
Mr. Jasper Lim
Mr. James Soh
Mr. James Soh
Mr. Javy Kam
Mr. Javy Kam
Mr. Tan Meng Hwee
Mr. Tan Meng Hwee
Mr. Peter Silsby
Mr. Peter Silsby
Mr. Terry Schweickle
Mr. Terry Schweickle
Mr. Suroso
Mr. Suroso
Mr. Ravi Duangprasert
Mr. Ravi Duangprasert
Shaping Smart Electrical Solutions with Purpose
Strong Together, Focused Forward
United by a shared purpose, this team combines diverse expertise, strategic insight, and a forward-thinking mindset to drive meaningful impact. Their collective leadership fosters innovation, promotes collaboration, and ensures every decision supports long-term growth, operational excellence, and a smarter, more sustainable future for all.
Fuji SMBE Corporate Management Team
About Us
Our Path to Leadership in Power Distribution
Our Path to Leadership in Power Distribution
Our Certifications
Verification Tests
Fuji SMBE’s switchboards have been verified according to the latest IEC standards (IEC 61439-1, -2) and attained ASTA Type Test certificates which are verified by Intertek, accredited certification body and witnessed by ASTA observers. The ASTA Type Test certifications ensure that the switchboards demonstrate compliance with mandatory product standard and provide end-users with confidence in the safe operation of the switchboards. ASTA certificates are globally recognised and are issued after completion of compliance verification tests at ASTA recognised independent testing laboratories.
An ASTA certificate is the sole document that is verified and issued by an independent National Certification Body. The certificate is an Intellectual Property (IP) by itself and stamped with a seal and bound to prevent counterfeit copies and to ascertain that the integrity of the verification is not compromised. Switchboards that were ASTA certified enjoy product and service differentiation from the rest of competition that was not certified for their safety and reliability. For more information, please access Technical Information under the Information Centre option.
ISO Certification
Fuji SMBE Group has achieved the ISO 9001, ISO 45001, and ISO 14001 certifications which govern a set of standardised requirements for quality management system and environmental management system respectively.
STAS Pre-fab MEP MAS
In line with the Singapore Government’s push toward pre-fabrication, Fuji SMBE introduced containerised pre-fabricated switchboard solutions which are modular and cost-effective. Leveraging on this trend, Fuji SMBE Technology Pte Ltd in 2023 attained the Certificate of Accreditation by the Specialists Trade Alliance of Singapore (STAS) for Pre-fabricated Mechanical, Electrical and Plumbing (MEP) Manufacturer Accreditation Scheme (MAS) under the Plant Module Category Tier 1 with the production of the next-gen M-Cube 2 switchboards.
This accreditation validates the manufacturing processes of Fuji SMBE Technology Pte Ltd to produce high quality pre-fab MEP modules and systems, and recognises it’s high standards of quality processes and capabilities. Along with the ISO certification, this scheme ensures quality assurance and control in the design, production and installation of pre-fab MEP Modules.
The Company was evaluated based on strict criteria such as staff competency, Prefab MEP plant / factory capabilities, quality assurance & quality control in Production, storage, protection & delivery, workplace safety and digitalisation.
bizSAFE
bizSAFE is a programme which assists companies to build up their workplace safety and health (WSH) capabilities in order to achieve higher safety and health standards at the workplace. In the process, participating companies gain the benefits and recognition of having a comprehensive WSH system in place. Fuji SMBE believes in the importance and benefits of safety in workplaces. At present, Fuji SMBE Industries Pte Ltd is the only subsidiary that has achieved the bizSAFE STAR, the fifth and highest level of the certification. All the other subsidiaries under Fuji SMBE have achieved the BizSAFE Level 3 certification with successful implementation of Risk Management plans. For more information regarding bizSAFE, please visit the WSH Council web portal at https://www.wshc.sg.
SGBC
Certified as a SGBC member, Fuji SMBE is recognised for its affiliation with the global green building movement (World Green Building Council) and commitment to the Singapore Green Building journey. Fuji SMBE achieved the Green Mark product certification for Switchgear.
In 2024, Fuji SMBE has been awarded the Green Mark 4 out of 4 ticks for all our range of LV switchgear, becoming the leading switchboard manufacturer in Singapore to attain the SGBC LEADER status. The points are then used in the Green Mark Assessment section to help building owners to achieve additional value in acquiring the various tiers of the Green Building Award. The higher a product is rated under the SGBP Scheme (eg, the more ticks it has achieved), the more points are awarded towards the Green Mark rating.
Reference: https://web.sgbc.online/public/product/3/31/products
Certified as a SGBC member, Fuji SMBE is recognised for its affiliation with the global green building movement (World Green Building Council) and commitment to the Singapore Green Building journey. Fuji SMBE achieved the Green Mark product certification for Switchgear.
In 2024, Fuji SMBE has been awarded the Green Mark 4 out of 4 ticks for all our range of LV switchgear, becoming the leading switchboard manufacturer in Singapore to attain the SGBC LEADER status. The points are then used in the Green Mark Assessment section to help building owners to achieve additional value in acquiring the various tiers of the Green Building Award. The higher a product is rated under the SGBP Scheme (eg, the more ticks it has achieved), the more points are awarded towards the Green Mark rating.
Reference: https://web.sgbc.online/
public/product/3/31/products
Fuji SMBE Certifications
As a key player in the industry, Fuji SMBE has achieved a distinguished set of certifications that reflect our dedication to quality and innovation. Each certification represents a significant milestone, reinforcing our commitment to delivering high-quality products and solutions.
These additional certifications contribute to the broader portfolio held by Fuji SMBE, reinforcing our commitment to excellence and providing customers with an extra layer of assurance in the quality, reliability, and performance of the products and solutions we offer. Together, these certifications demonstrate our comprehensive approach to meeting and exceeding industry standards.
Target Segments
At Fuji SMBE, we focus on serving a wide range of industries and sectors that require reliable, high-quality switchgear and electrical solutions. We customize our products and services to address the specific needs of each sector, ensuring efficiency, safety, and sustainability in every project.
